The Regional Sales Manager’s primary responsibility is to lead and manage the team to achieve the goals of the assigned region. This pivotal role involves developing and implementing strategic sales plans to optimize inventory turnover in the region, ensuring revenue growth aligns with the Company's business objectives.
Main responsibilities:
The Regional Sales Manager is responsible for all sell-in, and sell-through/ sell-out operations in the region.
1. Sales management:
- Manage the regional sales force to develop the sales strategy to meet the regional sales target
- Allocate regional sales targets, communicate, and manage sales progress of the region
- Forecast market demand and plan channel sell-in in alignment with trade terms: Create N+3 strategy plan; execute N+3 forecasts
- Oversee pricing strategies, contract negotiations, and distribution agreements
- Manage the distribution within the region to ensure sales performance
- Monitor distributions’ and key accounts’ PSI and resolve issues to maintain healthy inventory levels for optimizing sell-in and sell-out
- Communicate with stakeholders to optimize inventory turnover in the region
- Manage adherence to sales price execution across sub-dealers/ points of sales to ensure a healthy business environment
- Manage the implementation of the training plan at the points of sales aligning with the company’s standards and requirements
- Organize customer conventions, and marketing/promotion activities at points of sales
- Track and control samples, POSsM, display, and company’s assets at the point of sale
- Review, analyze, and report regional sales performance against sales targets, and drive measurable, continuous improvement within the sales process to meet or exceed revenue objectives.
2. Managing and motivating the Sales team:
- Inspire, manage, and direct sales forces (including ASM, Local Sales, PC), establishing performance goals and providing direction, guidance, and experience to foster a successful and positive team environment and achieve company objectives.
3. Building and developing customer relationships
- Establish and develop long-term relationships with distributors/dealers/ sub-dealers, and points of sale in the assigned region
4. Managing and developing market
- Analyzing market trends and competitor activities for sales decision-making
- Lead efforts to penetrate new markets and expand the company's share in existing markets
- Collaborate with relevant teams (Marketing, Retail, PM) to design and execute promotional campaigns and product launches
5. Relationship:
- Build and maintain positive and productive relationships with key stakeholders.
- Facilitate cooperation with Retail, Marketing, Planning & Logistic, Finance, and HR Departments
